J&T is a large North American foam fabricator which has been a supplier to the industrial market for decades. We helped them transition from B2B products to the consumer market. We helped them launch Polar Bear, a line of insulating consumer products, and Wateraft, a recreational water product.

Assisted in initial concepts of logo ideation. Worked carefully with the client to establish product categories and differentiation. Worked on a unique dieline solution to help the customer touch and feel the product. 

The launch of this new brand to the consumer market was a great success, and Polar Bear products can be found at retailers throughout North America. Our designs won awards at the North American Hardware Retailer Association for packaging.

Contributors included Libera Graphics creative team and content contribution by the Jacobs & Thompson team.
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