Challenge
Home Hardware is one of Canada's most trusted retailers. We were tasked to come up with a commemorative anniversary campaign to celebrate the company's admirable 50 years in the Canadian retail landscape.
Action
Brainstormed and investigated various visual approaches. Worked in conjunction with Home Hardware’s merchandising team to identify products and applications. Managed intake and creative briefs on each product’s application, collecting assets and working closely with product suppliers. Assisted Home Hardware’s internal departments on brand application.
Brainstormed and investigated various visual approaches. Worked in conjunction with Home Hardware’s merchandising team to identify products and applications. Managed intake and creative briefs on each product’s application, collecting assets and working closely with product suppliers. Assisted Home Hardware’s internal departments on brand application.
Result
An extremely popular line of collectible, affordable goods for the consumer that was well received. Point of purchase sales, branding, and selection of goods was key. Reinforced and supported parent brand for continued customer loyalty.
An extremely popular line of collectible, affordable goods for the consumer that was well received. Point of purchase sales, branding, and selection of goods was key. Reinforced and supported parent brand for continued customer loyalty.
Contributors included Libera Graphics creative team and Home Hardware merchandising team.
