Home Builder is a collection of home fastener products and a private brand of Home Hardware. Due to the huge variety of product offerings, as well as the technical nature of the products, we needed to establish an extremely detailed visual system related to colour, measurement, material, and product category.

Consulted with product supplier on label printing, usage, and mechanics for proper application of design. Carefully researched product category to ensure full knowledge and key sell points of a highly technical product. Managed creative briefs and intake of product specs for all products. Consulted with Home Hardware’s merchandising team. Managed a team of designers to ensure best practices and consistent execution of style guides. Maintained a comprehensive archive of branding, packages, and images for access and deployment by Home Hardware stakeholders. Worked in conjunction with store display to ensure proper use of icons and proper direction to the consumer.

Home Builder has continued to be a core offering at Home Hardware stores. New labelling system and signage provided more information and less confusion for the consumer.

Contributors included Libera Graphics creative team and content contribution by Home Hardware merchandising team.
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