Challenge
Duop is a proprietary cleaning system with a unique handled system for switching handles, bases, and cleaning pads. Home Hardware and Duop partnered to launch this product in the Canadian market, with Canadian language laws, and a new colour exclusively for Home Hardware. We took direction from the original branding agency, Swerve, and applied those guidelines to Home Hardware's launch and the Canadian market.
Duop is a proprietary cleaning system with a unique handled system for switching handles, bases, and cleaning pads. Home Hardware and Duop partnered to launch this product in the Canadian market, with Canadian language laws, and a new colour exclusively for Home Hardware. We took direction from the original branding agency, Swerve, and applied those guidelines to Home Hardware's launch and the Canadian market.
Action
Worked with both parties to come up with a revised design solution and bilingual execution for the Canadian market. Revised imagery and illustrations where necessary.
Worked with both parties to come up with a revised design solution and bilingual execution for the Canadian market. Revised imagery and illustrations where necessary.
Result
Duop products were a great success in the Canadian market.
Duop products were a great success in the Canadian market.
Contributors included Libera Graphics creative team, Clean Design Company (owners of Duop), and Swerve Inc.
